Saturday, July 18, 2009

David Pogue on Technology




http://www.ted.com/talks/david_pogue_says_simplicity_sells.html

David Pogue say Simplicity sells. The problems with software today is that it is poorly designed and poorly supported. We need to improve on these two items.

Why should we hit 'start' in Windows to shut down? Why does it take so many clicks in different places to create a new document in Word? Why does the print dialog box look like a 747 control panel, when all you want to do is print? Oh and just where is that print button?

35% of a company's revenue comes from updates. So we need to find something to add, perhaps a new feature. If we improve anything enough, it will ruin it.

What can we do? Simplicity sells. More ideas like the iPod, Google, Macbook power connector and voice memos need to be developed. Remember it is simplicity, elegance, and beauty that sells.

Points for Discussion:
1. How many items should be on a menu?
2. How many nested levels is too many?
3. Is there a balance between simplicity and power?
4. Should we have different menus for power users and normal users?
5. What about color?
6. What about placement?
7. When should we update?
8. What can we do about support?
9. What about outsourcing? Does it work?

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